*Snapchat is rolling out behavioral targeting

By Brittany Vincent   …..

Snapchat is bringing behavioral targeting, or advertisement based on data gathered from user activity, to the app in the near future.

According to Business Insider, Snapchat’s director of revenue operations Clement Xue came forward with the information in the Snapchat Advertising report, though Snapchat hasn’t offered an official comment on the situation so far.

It looks as though it’ll utilize data collected from users while within the app, so if someone continually views news about Kim Kardashian or beauty products they might be targeted with celebrity updates or ads for new lipsticks or mascara, and so on.

This is an interesting move given CEO Evan Spiegel’s previous comments and general stance on avoiding “creepy” ads like the ones on Facebook that seem to track you all the way around the internet or haunt you from sites you clicked on two weeks ago.

It’s a huge step forward for Snapchat in terms of attracting new advertisers, however, as previously it lacked the same suite of targeting tools that Facebook, Google or even Twitter offer. It remains to be seen whether or not the “creepy” line will be crossed in the future, but hopefully that won’t be the case.


Please Subscribe on our Home Page to receive updates as soon as they are published.

And please feel free to comment below, or visit our “Comments and Discussion” page and tell us what you think.

For data source please write the editor


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s