TechViews News …..
Cookies are small files that websites send to your device that the sites then use to monitor you and remember certain information about you — like what’s in your shopping cart on an e-commerce site, or your login information. These pop-up cookie notices all over the internet are well-meaning and supposed to promote transparency about your online privacy.
It’s true, cookies do improve your experience. They function as the website’s short-term memory. With each new click you make, cookies help the site identify you as the same person. Imagine every time you add something to your cart and click away, it disappears. Or each time you load a new page on Facebook, you have to log in again. Without cookies, the online world we know today wouldn’t exist.
But that world relies on advertising, which gives three kinds of companies a strong incentive to repurpose cookies to track your online behavior. Brands want to sell products by serving you ads for things you’re likely to buy. Platforms and publishers want to make money by serving those ads when you’re on their site. And middlemen are in the business of ensuring the ads from the brands are delivered to the right people.
A building block of our online world has become a tool to track you wherever you go in it. This video explains how cookies work and what you should know about how they’re being used. We even get a little help from the man who invented them.
Be Safe – Backup Your Data Regularly!
And don’t forget to take advantage of our FREE subscription to the TechViews News Updates. You will receive all of our updates and posts the moment they are published.