*Don’t let stores and airports track your movements!

TechViews.org   …..

You already know that advertisers are tracking where you go online, even on your smartphone or tablet. But did you know that retailers, airports and other commercial locations are literally tracking where you walk?

It’s called Mobile Location Analytics, and it uses your gadget’s Wi-Fi or Bluetooth to pinpoint your location. For example, an airport knows how much time you spent in a shop, moving through security or at the baggage claim. A store knows when you move from one department to another or even linger in a certain aisle. How does it do that?

Every computer and mobile gadget has a unique hardware identifier called a MAC address that it broadcasts via Wi-Fi and Bluetooth. As your gadget comes in range of the various Wi-Fi routers and Bluetooth hubs scattered around a store or airport, the company can tell where you are.

Continue reading

Advertisements

*PayPal and Amazon phishing scams spreading now

TechViews.org   …..

‘Tis the season to be jolly and the holiday shopping rush has begun. For sure, with the influx of holiday promotions, online receipts, shipping data and tracking information, your email inbox is probably inundated with messages from retail outlets, online and brick-and-mortar stores alike.

These holiday emails can get overwhelming and of course, the ever opportunistic scammers will, once again, try and slip a quick email scam on unsuspecting shoppers. We even warned you about how scammers will try and fool you with various techniques like misspellings and typosquatting.

But still, email phishing scams remain the most widespread method for stealing customer information. Popular phishing campaigns include favorite online shopping destinations like Amazon and payment service PayPal and they typically skyrocket during the holiday season.

So before you make that list, better check your emails twice.Here are two spreading phishing scams we have personally spotted lately:

Continue reading

*Safekeeping Your Holiday Secrets on Facebook, Google, Amazon, and Netflix

TechViews.org   …..

When a relationship gets serious, we start to share more of our lives. We borrow each other’s cars. We move in together. Inevitably, we start sharing each other’s technology and even our passwords.

But your device says a lot about you: Your pastimes, your taste in music, your curiosities and the things you shop for. So how do you maintain your privacy online, even with the people who are closest to you?

Here are a few simple tricks to help you keep your secrets under wraps. (Note: Apps and websites do not always work the same across all devices and operating systems. If something isn’t located in the menus precisely as I say, look around for a similar action.)

Continue reading

*How do advertisers show me custom ads?

TechViews.org   …..

Let’s say you’re shopping online for shoes. After browsing a few stores for just the right pair, you surf over to an article on your favorite news site. There, like magic, an advertisement appears for the very same shoes you were admiring just moments ago.

“That’s funny,” you tell yourself before clicking through to a weather site for the weekend forecast. Then, wedged between sunny Saturday and stormy Sunday, you see yet another ad for the shoes. You’re not going crazy; you’ve just experienced the wonder of custom Internet advertising.

Targeted advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience.

In other words, since fly fishing shows featured ads for rods and trips to Alaska, then so would fly fishing Web sites. Then, in the early 2000s, Internet advertising got a little smarter.

Companies began using browsing habits and other data collected from users to make ads more personalized, and promotions for shoes and all kinds of other products and services began following people across the Web.

Some activists see the practice as an invasion of privacy since it relies so heavily on the collection of personal information, but advertisers insist that it’s harmless. So, which is it?

Continue reading

*PayPal users falling for official-looking email scam

TechViews.org   …..

Phishing scams are ever popular with cybercriminals. They try tricking their victims into clicking on a malicious link, which results in the scammer stealing credentials, personal data and even money.

These phishing attacks are usually sent by the scammer in an email. The latest attack making the rounds is targeting a popular online payment system.

You could find a scam email that was recently sent to your inbox claiming to be from PayPal. It’s an official looking email sent by scammers, trying to get you to click on a malicious link.

The email begins by warning the reader that someone is using their PayPal account without their knowledge. It claims that there has been recent activity on their account from a suspicious location. They are then supposed to click on a link to confirm your account.

Continue reading

*3 Sneaky Ways Identity Thieves Can Access Your Data

By Damian Davila   …..

You just can’t be too careful nowadays.

From 2010 to 2015, identity thieves have stolen $112 billion from U.S. consumers. A staggering 13.1 million victims of identify theft lost $15 billion in 2015 alone. To curb more cases of identity theft, more and more issuers of credit and debit cards are transitioning their clients to cards with chip technology. (See also: 4 Ways Chip Credit Cards Make Life Easier)

Still, there are plenty of methods for criminals to get a hold of your personal information. Let’s review three more ways thieves can steal your identity and how to protect yourself against them.

Continue reading